External marketing for dental office?

I don't know exactly what you might be looking for... However, this is a blurb from a paper I wrote this semester about what my dental office could do to improve...





"From an external marketing standpoint, we should continue to be listed in the local phonebook and get a website. The importance of a website in today’s marketplace is tantamount. Not only could we attract new patients, but it would be a place that our current patients could go to find educational information and post-operative instructions. Using the internet to email patients appointment confirmations, current advertising or seasonal specials or using it as a means of communication would be of great benefit. Giving notepads or pens advertising the practice or personalized toothbrushes are an easy way to remind the patient of our services. A mass media campaign that focuses on health and prevention of dental disease could be communicated via radio or the newspaper. A press release that shows our office being in practice for 60 years in the same location could be of interest.





Hope that helps!


JAMRDH - a dental hygienist

External marketing for dental office?
You should also try marketing on the Internet. Most patients look for their local dentist in search engines. It's very simple to setup a website and very cost effective as well. I used http://www.theonlinepractice.c... to develop my website. Report It

Reply:what kind of external Marketing are you looking for??
Reply:As opposed to internal marketting, which gives MUCH greater ROI...?

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